How does your notion of ethics shaping your coffee buying – and how much you’re willing to pay
This Tamper Tantrum panel comprised of Joanna Alm, Drop Coffee; Raphael Studer, Algrano; and Sara Morrocchi, Vuna Origin Consulting; and chaired by Stephen Leighton, Hasbean, explores a variety of ethical considerations and priorities when buying and drinking coffee.
If you’re short of a full half hour, skip to 32m 30s and see how a backstory is likely to make you more willing to pay a higher price (see chart below).
