Supporting Industry Viability
United Baristas is working to build a viable and vibrant coffee industry.
Our future requires profitability from crop to cup
In fact, coffee can only acheive its broader social and environmental objectives by being commercially viable.
Explore other sustainability objectivesUnited Baristas Services
Supporting coffee commerce
Baristas and coffee businesses use United Baristas to enhance their commercial performance and achieve their objectives.
Commercial Sales
Grow, exit
Explore coffee businesses and premises for sale. Or sell your company or lease.
Businesses & premisesUnited Baristas Jobs
Connecting people with work
Cut your electricity bills, and your emissions, with a new-generation espresso machine.
JobsUnited Baristas Equipment
Fit for purpose
Discover the right products for your needs, connect with local engineers and get maintenance tips. Plus, finance new equipment with Equipment Store.
Understanding green coffee calculationsUnited Baristas Marketplace
Buy & sell directly with other baristas
Baristas and businesses buy and sell everything coffee-related on Marketplace.
MarketplaceArticles
Empowering managers & entrepreneurs
Explore our unique blend of thought-provoking ideas & actionable information.
Ideas into action
Let’s meet for coffee at Ensemble
United Baristas is transforming a coffee shop in King's Cross, London. It'll host our events and be a testbed for ideas.
Tasty, tasty coffee
Introducing the Coffee Tasting Framework
United Baristas wants to kickstart a community-wide conversation on how we can better communicate coffee’s distinctive flavours. Better tasting notes are fundamental for the industry’s viable future. More accurate communication can empower consumers and support specialty coffee’s price premium.
Communicating coffee's flavours
How to write coffee tasting notes that sell, guide and delight
Tasting notes are simultaneously marketing copy to encourage sales, a promise to the consumer and a translation of a sensory experience into a narrative. Good tasting notes typically combine factual information and accurate descriptors combined with evocative descriptions.
Ending the sugar rush
Coffee, no sugar please
Unlike the chains, specialty coffee has dramatically reduced the sugar intake of its customers. Further reductions can increase margins, reduce emissions and enhance health.
The industry’s golden anniversary highlights the need for better market data
Specialty coffee has succeeded, so what’s next for the industry?
50 years on, specialty coffee’s founding ambitions have been realised. As the industry identifies new goals, it stands at a crossroads. Better market data would illuminate the path forward.
Audio
Trump 2.0
What will the second Trump presidency mean for coffee in 2025?
Here we go again everybody. Buckle up. It’s going to be a rollercoaster of a ride.
Coffee Tasting
Specialty coffee needs a flavour revolution
Tasting notes can better connect coffee drinkers with beans and brews.
Current flavour descriptions are not fit-for-purpose
Coffee tasting notes are broken. It’s nearly impossible to choose a coffee based on the descriptors. Everyday drinkers can’t find the coffees they like. Informed consumers can’t make sense of the notes. And baristas are left deciphering three-word phrases with production information.
The Coffee Tasting Framework is accurate, intuitive and grounded in how people actually perceive flavour. It will equip you to identify a coffee’s defining characteristics, appreciate its appeal and identify the coffee drinkers that will enjoy it.
Events
Be empowered & inspired
United Baristas Events bring coffe people together with industry insight and actionable information.
Valuable industry context and insight
Our talks and seminars offer a global perspective on the opportunities and challenges facing specialty coffee businesses of all sizes.
Upcoming EventsJust about Managing newsletter
Tips for managing people & resources
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United Baristas Community
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Find out how United Baristas helps coffee people to do amazing things.
Use United Baristas
United Baristas connects the coffee community. Discover how our Services can support your objectives.