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Identifying coffee's distinctive flavours
Coffee tasting notes are broken because the SCA’s Flavour Wheel is incoherent. We need a new framework that’s accurate, intuitive and grounded in how people actually perceive flavour.
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Coffee Tasting
Specialty coffee is very, very tasty
The Coffee Tasting Framework is accurate, intuitive and grounded in how people actually perceive flavour. It will equip you to identify a coffee’s defining characteristics, appreciate its appeal and identify the coffee drinkers that will enjoy it.
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Identifying coffee's distinctive flavours
Reinventing the wheel
Coffee tasting notes are broken because the SCA’s Flavour Wheel is incoherent. We need a new framework that’s accurate, intuitive and grounded in how people actually perceive flavour.
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Assessing coffee
How to taste coffee: A guide for baristas, roasters and coffee drinkers
Tasting coffee isn’t hard, but doing it well requires a clear structure and an impartial appraisal. With this guide, you’ll learn how to identify a coffee's defining characteristics and understand why some coffees are tastier than others. Brew a single-estate coffee – and let’s begin.
Communicating coffee's flavours
How to write coffee tasting notes that sell, guide and delight
Tasting notes are simultaneously marketing copy to encourage sales, a promise to the consumer and a translation of a sensory experience into a narrative. Good tasting notes typically combine factual information and accurate descriptors combined with evocative descriptions.
Ending the sugar rush
Coffee, no sugar please
Unlike the chains, specialty coffee has dramatically reduced the sugar intake of its customers. Further reductions can increase margins, reduce emissions and enhance health.
Coffee Tasting framework
Better communicate coffee's distinctive flavours
Systematically assess colour, aroma, mouthfeel, taste and flavour to understand why some coffees are tastier than others.
Indentify each coffee's defining characteristics with the Coffee Assessment Sheet. Plus learn how to communicate each coffee's distinctive flavours and write tasting notes that sell, guide and delight.
Coffee Tasting Framework
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Building a viable and vibrant industry
Coffee can be commercially viable, socially just and safeguard the environment
United Baristas started as a project to keep used coffee equipment in use for its full working life. Today, our suite of services are used by much of the specialty coffee community and our work extends from crop to cup.
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Sustainability
Coffee can be commercially viable, socially just and safeguard the environment
We are working with like-minded baristas and coffee companies to equip the industry to acheive the UN's 17 sustainability goals.
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Industry Viability
Coffee's future requires profitability, from crop to cup
Our services support commercial viability, plus we're working to boost industry acumen and enhance market efficiency to help coffee businesses trade viably.
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Management & Leadership
Coffee's future will be established by capable managers
Drawing on research, over a decade of coffee experience and extensive industry networks, we helping coffee people better manage their teams and business.
Boosting management
People & Community
People make the coffee community a great place to work
Work in coffee is both rewarding and fulfilling. We're exploring the community's experience to support meaningful jobs and share employment opportunities.
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Climate Change
Coffee is both a cause of global warming and impacted by climate change
Our work to cut coffee’s carbon footprint continues. Key changes can viably reduce a cup's carbon footprint by over 50 percent. Plus, we're cutting our own emissions.
Tackling climate change