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Articles
A unique blend of thought-provoking ideas & actionable information
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Ideas into action
Let’s meet for coffee at Ensemble
United Baristas is transforming a coffee shop in King's Cross, London. It'll host our events and be a testbed for ideas.
Tasty, tasty coffee
Introducing the Coffee Tasting Framework
United Baristas wants to kickstart a community-wide conversation on how we can better communicate coffee’s distinctive flavours. Better tasting notes are fundamental for the industry’s viable future. More accurate communication can empower consumers and support specialty coffee’s price premium.
Identifying coffee's distinctive flavours
Reinventing the wheel
Coffee tasting notes are broken because the SCA’s Flavour Wheel is incoherent. We need a new framework that’s accurate, intuitive and grounded in how people actually perceive flavour.
Audio
Assessing coffee
How to taste coffee: A guide for baristas, roasters and coffee drinkers
Tasting coffee isn’t hard, but doing it well requires a clear structure and an impartial appraisal. With this guide, you’ll learn how to identify a coffee's defining characteristics and understand why some coffees are tastier than others. Brew a single-estate coffee – and let’s begin.
Communicating coffee's flavours
How to write coffee tasting notes that sell, guide and delight
Tasting notes are simultaneously marketing copy to encourage sales, a promise to the consumer and a translation of a sensory experience into a narrative. Good tasting notes typically combine factual information and accurate descriptors combined with evocative descriptions.
Get set for 2025
New year, updated United Baristas
We’ve just launched the latest version of United Baristas Services, it's now easier to use and even more connected.
Events
Connecting people and ideas
Some events are free but almost all events require a ticket. Book your spot to reserve your place.
Services
Connecting the coffee community
You can use United Baristas today. Just start using one of our Services.
Connecting people with coffee jobs
JobsUnited Baristas offers a suite of interconnected services
United Baristas Services
Explore events from across the coffee community
Coffee Events CalendarBuy and sell directly with other baristas and coffee businesses
Marketplace
Better source, service and maintain coffee equipment
EquipmentOnboarding Assistant
Not sure where to start?
Over the next couple of days we’ll send you information to customise your United Baristas set up, plus provide valuable tips to get your started.