Al Keating from New Zealand’s Coffee Supreme shares his story on how they came to influence the nation’s coffee industry through embodying one of hospitality’s key values, generosity.
Continue reading Pay it forward, Exploring the place of generosity
Looking at ingredient costs or benchmarking against competitors are just two approaches you can use to set a price. This film introduces the marketing mix and identifies various strategies for identifying the right retail price for your products.
Continue reading In the Mix; Exploring Pricing Strategies
How does the price tag shape your perception of quality? Benjamin Wallace sampled some of the world’s most expensive products to find out.
Continue reading The Price of Happiness