Just what are your customers paying for, and what does it cost you? An egregious shortcoming was made by shops who told customers that the cup price of specialty coffee was set because espresso machines and green coffee are expensive. Many customers have come to believe that this is the situation – and now shop accordingly. But, it’s just not true…
Why coffee shops can only pick two of fast, quality and cheap.
Not all products are equally profitable, nor have equal opportunity for profitability. Here’s how to start an analysis on your current product range and proposition.
Measure your baskets to know who you are serving profitably.