Posted on Leave a comment

In the Mix; Exploring Pricing Strategies

Pricing Strategies

Looking at ingredient costs or benchmarking against competitors are just two approaches you can use to set a price. This film introduces the marketing mix and identifies various strategies for identifying the right retail price for your products.

Explore United Baristas

This seminar at Caffè Culture 2019 is designed to provide practical information on how coffee shops can build sustainable businesses.
Find out more and register to attend for free >
Read more in Principles and Practice of Marketing

Leave a Reply