How does your notion of ethics shaping your coffee buying – and how much you’re willing to pay
This Tamper Tantrum panel comprised of Joanna Alm, Drop Coffee; Raphael Studer, Algrano; and Sara Morrocchi,Vuna Origin Consulting; and chaired by Stephen Leighton, Hasbean, explores a variety of ethical considerations and priorities when buying and drinking coffee.
Explore United BaristasThis seminar at Caffè Culture 2019 is designed to provide practical information on how coffee shops can build sustainable businesses. Find out more and register to attend for free >
If you’re short of a full half hour, skip to 32m 30s and see how a backstory is likely to make you more willing to pay a higher price (see chart below).