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Do No Harm

How does your notion of ethics shaping your coffee buying – and how much you’re willing to pay

This Tamper Tantrum panel comprised of Joanna Alm, Drop Coffee; Raphael Studer, Algrano; and Sara Morrocchi,Vuna Origin Consulting; and chaired by Stephen Leighton, Hasbean, explores a variety of ethical considerations and priorities when buying and drinking coffee.

If you’re short of a full half hour, skip to 32m 30s and see how a backstory is likely to make you more willing to pay a higher price (see chart below).

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