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Change Everything, Except the Goal

Kim Elena Ionescu moderates a panel on progress – and yes, lack of – towards sustainability in the coffee industry. Get a overview of the progress to date, and a sense of the challenges that remain.

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In the Mix; Exploring Pricing Strategies

Pricing Strategies

Looking at ingredient costs or benchmarking against competitors are just two approaches you can use to set a price. This film introduces the marketing mix and identifies various strategies for identifying the right retail price for your products.

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