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Not all coffee is equal

Raising coffee’s value in the eyes of consumers: a starting point

Over the summer we wrote a couple of articles establishing the need for the coffee industry to raise the perceived worth of coffee in the eyes of consumers.

To recap:

So, assuming you wish to charge more for coffee, maybe the best place to start is by doing some analysis on your current product range and proposition.

Attendant Coffee, Shoreditch preparing espresso on a La Marzocco GB5.

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