Michael Wolff has developed some of the world’s most iconic brands as well as helped changed the way business thinks about ‘branding’.
Continue reading Beyond Logos
Looking at ingredient costs or benchmarking against competitors are just two approaches you can use to set a price. This film introduces the marketing mix and identifies various strategies for identifying the right retail price for your products.
Continue reading In the Mix; Exploring Pricing Strategies
Cleanliness is essential for both better tasting coffee and equipment maintenance. In this short film, the team at Climpson & Sons demonstrate how to clean a Victoria Arduino / Nuova Simonelli Mythos 1 grinder.
Continue reading How to Clean a Mythos 1 Grinder
Mauricio Galindo from the International Coffee Organization starts his summary of coffee market with a simple observation, nobody knows how much coffee is being grown.
Continue reading Why Do Coffee Prices Fluctuate?
Scientists at London’s Kew Gardens explain how they are researching the impacts of climate change on coffee production.
Continue reading The Impact of Climate Change
How does the price tag shape your perception of quality? Benjamin Wallace sampled some of the world’s most expensive products to find out.
Continue reading The Price of Happiness
Why does coffee keep us awake? This TED-Ed talk explores how caffeine impacts your central nervous system
Continue reading The Coffee Revival
Under President Paul Kagame, the popular coffee producing nation of Rwanda has gone from carnage to calm. So why are people terrified of him?
Continue reading Behind Rwanda’s Economic Miracle
Travel with Ales from European Coffee Trip as he visits one of the most popular Brazilian farms in the United Kingdom, Daterra.
Continue reading To the Origin
Rachel Power, head of people at Taylor Street Baristas, explores three ways to think about a career in coffee: Ladders, Jungle Gyms & Deep Dives
Continue reading How to Think About a Coffee Career
How does your notion of ethics shaping your coffee buying – and how much you’re willing to pay
Continue reading Do No Harm
What does it take to compete at the highest level? Follow five familiar faces in their journey to be crowned US barista champion in this 2015 fly-on-the-wall documentary.
Continue reading Best in Show