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Five tips to sell faster on United Baristas Marketplace

With more members, listings and sales, we now have better insights into the sale of used coffee equipment. We thought you’d be interested to know what we’re learning.

This article has been superseded by an article in United Baristas Help Centre. View >>
This article is scheduled for auto-deletion on Sunday 30 September 2018

Qualities of Faster Selling Items

We’ve seen significant variations in the time it takes items to sell: the quickest selling items are listed for less than a day with some other sales taking over a month.

Here are some qualities of faster selling items:

  1. Good photos showing the item clearly
    Items that sell quickly commonly have in-focus images showing the item, its condition and close ups of any damage or parts that require work. We say good photos because it’s more important to accurately document the item than it is to photograph it beautifully.
  2. Specific product information
    Most United Baristas members have good product knowledge, therefore better product listings provide specific product condition information rather than the model’s generic features and benefits. Be open about your item’s condition to build trust with the buyer.
  3. Are priced to sell
    There is currently a wide range of selling prices for similar items. Consequently, well priced items sell more quickly — in fact significantly more quickly. One of our objectives is to facilitate greater liquidity in the secondhand market so more consistent, market-based pricing can emerge.
  4. Have shipping options
    Faster selling items typically have free shipping or make use of the shipping tool. This makes sense as it obviously increases the pool of people able to easily acquire the item.
  5. Social sharing of the listing
    When you list an item it automatically gets included in the next United Baristas update and also gets posted on our social media channels. Faster selling items are commonly also promoted through the seller’s own social media channels.

What’s your experience?

Please let us know. We’ll continue to refine and develop our understanding from both your feedback and our data before updating our Best Listing Practices later in the Autumn.

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