Exploring the place of generosity
Al Keating from New Zealand’s Coffee Supreme shares his story on how they came to influence the nation’s coffee industry through embodying one of hospitality’s key values, generosity.
The world of the generous gets larger and larger, but the world of the stingy gets smaller and smaller
An idea that has shaped Coffee Supreme
When Coffee Supreme moved into Auckland’s wholesale market, from their home base in Wellington, a lack of initial success forced them to re-examine their strategy, and themselves. The resultant journey saw them rediscover some core values, to open Good One, and to explore the role ideas and generosity have in their business and community.